Project Overview

The project to revamp the healthcare product and accessories shopping experience wasn't just another item on our company's to-do list; it was a chance to make a real difference in the lives of countless individuals. At its core, the project aimed to transform a daunting and frustrating task into a seamless and empowering experience.
Our overarching goal was clear: to create a platform that not only simplified the process of finding and purchasing healthcare products but also instilled confidence and trust in our users. To achieve this, we knew we needed to go beyond surface-level improvements and delve deep into the intricacies of user behavior, preferences, and pain points.

The project kicked off with an extensive research phase, during which we conducted user interviews, surveys, and market analyses to gain a comprehensive understanding of the problem landscape. Armed with insights and empathy, we embarked on the design phase, exploring various solutions and iterating based on feedback from users and stakeholders alike.
Throughout the project, collaboration was key. I worked closely with product managers, developers, healthcare experts, and other stakeholders to ensure alignment with business objectives and user needs. Together, we navigated challenges, celebrated successes, and remained steadfast in our commitment to delivering a solution that truly made a difference.
As the project progressed from concept to execution, I remained deeply invested in every aspect, from wireframes and prototypes to usability testing and final implementation. And when the time came to launch the revamped platform, it was not just a milestone for our team; it was a triumph for everyone who had been a part of the journey.
In the end, the project wasn't just about redesigning a website; it was about empowering individuals to take control of their health and well-being. And as I reflect on the impact we've made, I'm reminded of the power of human-centered design to transform lives and inspire change.

The primary objective of this UX case study is to design a user-centric purchasing journey for the healthcare device and accessories that aligns with the user's needs and expectations following a doctor's consultation. The goal is to streamline the process, minimize friction points, and build trust in the product and brand by providing a seamless and intuitive experience for users.

Project Oppourtunity

Amidst the challenges, however, lay a significant opportunity: the chance to make a tangible and positive impact on the lives of individuals seeking to purchase healthcare products post-consultation. By streamlining the shopping experience and providing reliable guidance and support, we had the opportunity to not only alleviate the frustrations of our users but also empower them to make informed decisions about their health and well-being.

Moreover, the project presented an opportunity to foster trust and build lasting relationships with our users. By delivering a seamless and transparent purchasing experience, we could establish ourselves as a trusted ally in their health journey, earning their loyalty and confidence in the process.

Ultimately, the project was about more than just improving a website or boosting sales; it was about enhancing the overall quality of life for our users and fostering a sense of trust and empowerment in their interactions with healthcare products and accessories.

Research Questions

What personalized recommendations are displayed on the homepage?
How easy is it to navigate to different sections of the app from the homepage?
Are there any promotions or featured products showcased on the homepage?
Can users customize the content displayed on their homepage?
Is there a search function available on the homepage?
How often are the recommendations updated on the homepage?
Are there any notifications or alerts displayed on the homepage?
Can users access their account settings or profile from the homepage?
Are there any interactive elements or calls-to-action on the homepage?
How visually appealing is the design of the homepage?

What health metrics are displayed on the dashboard?
Can users set and track personalized health goals from the dashboard?
Are there any insights or recommendations provided based on user activity?
How easy is it to navigate between different sections of the dashboard?
Are there any interactive charts or graphs on the dashboard?
Can users customize the layout or content displayed on their dashboard?
Is there a summary of recent activity or progress displayed on the dashboard?

What types of activities are logged and displayed in the activity section?
Can users filter or sort their activity log based on different criteria?
How far back does the activity log display user interactions?
Are there any options for editing or deleting logged activities?
Can users view detailed information or notes associated with each activity?
Are there any trends or patterns highlighted in the activity log?

What categories of health devices and accessories are available for purchase?
Can users filter or search for products based on specific criteria?
Are there any promotions or discounts offered on accessories?
How detailed are the product descriptions and images provided?
Can users view customer reviews and ratings for each product?
Are there any recommendations or suggestions based on user preferences?
Is there a comparison feature available for comparing different products?
Are there any options for adding products to a wishlist or saving for later?
Can users view availability and delivery options for each product?
How secure is the checkout process for purchasing accessories?

What types of health-related data can users log in the app?
Are there any predefined templates or categories for logging data?
Can users customize the data fields or tracking options?
How easy is it to input or enter data into the log?
Are there any options for setting reminders or notifications for logging data?
Can users view summaries or trends based on their logged data?
Is there a history or archive of logged data available?
Are there any options for exporting or sharing logged data?
How secure is the storage and handling of logged data?
Can users sync or integrate external devices or apps with the log feature?

What types of content are featured in the discover section?
Can users browse articles, tips, and resources on different health topics?
Are there any interactive features or quizzes in the discover section?
How often is new content added or updated in the discover section?
Can users filter or search for content based on specific interests or preferences?
Are there any curated collections or playlists of content in the discover section?
Is there a community or forum feature for users to engage with others?
Can users share or recommend content from the discover section?
Are there any options for bookmarking or saving favorite content?
How engaging and informative is the content presented in the discover section?
Information Architecture - ​Card Sorting
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