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Pre implementation KPI

45%

Borrower Onboarding Rate
Measure the percentage of borrowers who complete the onboarding process from initial sign-up to loan approval

50%

Lender Registration Growth
Track the number of lenders registered on the platform before going live to ensure a viable marketplace

65%

User Feedback and Satisfaction Rate
Collecting early feedback through surveys and beta testing helps assess how well the platform is addressing user needs. 

95%

Compliance and Regulation Adherence Score
Ensure the platform meets all legal and regulatory requirements by tracking adherence scores.

90%

Fraud Detection Accuracy
Measure the accuracy of fraud prevention systems to minimize risk for lenders and the platform.

60%

Loan Application Submission Rate
Monitor the percentage of registered borrowers completing the loan application process.

Project Oppourtunity

Many small businesses face barriers to accessing traditional loans, especially when they lack collateral. P2P platforms provide an accessible alternative, allowing entrepreneurs to access affordable microloans with fewer requirements. By targeting micro, small, and medium-sized enterprises (MSMEs), these platforms can stimulate economic growth, especially in emerging markets.

The key to a successful user experience in this segment is offering loan products tailored to small business needs, such as flexible repayment terms, low-interest rates, and small loan amounts. Furthermore, the use of personalized dashboards and loan tracking features helps borrowers stay informed, increasing satisfaction and repeat usage.

1. Expanding Access to Credit (Financial Inclusion)
Opportunity: 25% of small business owners are currently switching from informal lending networks to formal P2P platforms, especially in underserved areas.
Impact: This presents a large market for financial inclusion by connecting borrowers with lenders digitally.

2. Empowering Small Businesses (Entrepreneurship)
Opportunity: 40% of microloans are directed toward technology-driven startups, indicating growing demand in the tech sector.
Impact: P2P platforms can help entrepreneurs access capital without traditional banking hurdles. 

3. AI-Powered Risk Assessment (Efficient Lending)
Opportunity: AI-driven credit scoring can assess risk based on alternative data, improving loan approval rates for underserved borrowers.
Impact: Platforms can reduce default risks by 85% with AI-powered systems. 

4. Digital Wallet Integration (Simplified Transactions)
Opportunity: 90% of users prefer platforms that integrate digital wallets for loan disbursements and repayments, especially in rural areas.
Impact: Seamless transactions encourage adoption and enhance user experience. 

5. Transparency and Lower Operational Costs 
Opportunity: P2P platforms reduce operational overhead, allowing for 5% lower interest rates compared to traditional financial institutions.
Impact: Borrowers benefit from affordable loans, while lenders earn higher returns.

6. Social Impact (Inclusive Finance)
Opportunity: 60% of microloans target informal sector businesses, promoting financial inclusion for marginalized groups.
Impact: Supports economic development and social impact by giving underserved groups access to capital.

7. Low-Cost Borrowing and Investment Returns 
Opportunity: Investors can earn returns 3x higher than traditional savings or bonds, while borrowers access affordable credit.
Impact: Attractive to investors, creating a sustainable cycle of growth for the platform.

By leveraging these opportunities, a P2P microlending platform can drive financial inclusion, economic growth, and higher returns for both borrowers and investors. The combination of AI, digital wallets, and user-centered design will ensure long-term success in the growing fintech market.

References

Primary Research

Research Questions - Open Ended

1. What additional borrower information would improve your ability to assess creditworthiness?
2. How do you currently assess the risk of loan defaults in the absence of complete financial data?
3. What strategies have been most effective in predicting borrower repayment behaviors?
4. How do you determine appropriate lending decisions when financial data is inconsistent or incomplete?
5. What are your biggest concerns regarding lending risks in uncertain market conditions?

Research Questions - Closed Ended

1. What additional borrower information would improve your ability to assess creditworthiness?
2. How do you currently assess the risk of loan defaults in the absence of complete financial data?
3. What strategies have been most effective in predicting borrower repayment behaviors?
4. How do you determine appropriate lending decisions when financial data is inconsistent or incomplete?
5. What are your biggest concerns regarding lending risks in uncertain market conditions?

Research Questions PDF

Existing features LendBox GripInvest LiquiLoans LenDen Clubs
Dashboard Real-time tracking of investments, earnings, and repayment schedules. Tracks asset performance for non-P2P investments like lease finance. Comprehensive tracking of automated investments and earnings. Displays earnings, EMIs, and portfolio diversification metrics.
Wallet Integrated wallet for seamless transfers and withdrawals. Digital wallet for alternative asset investments. Supports automated transfers and withdrawals. Manages fund transfers, repayments, and withdrawals.
Lend Manual lending allows users to select borrowers directly. Not available (focused on structured investments). Fully automated lending only. Offers predefined automated plans for ease of investment.
Reports Detailed reports, including XIRR calculations. Provides analytics for returns on leased assets. Basic portfolio analytics, including XIRR. Real-time performance metrics and portfolio reporting.
My Account Centralized management of profiles and linked accounts. Streamlined account management for assets. Manages user profiles and bank accounts. Hub for user accounts and investment details.
Profile Customizable user profiles for enhanced transparency. Simplified profiles aligned with asset investments. Focuses on borrower and lender transparency .Simplified borrower profiles with essential details.
Add Funds Instant fund addition via UPI, net banking, and cards. Quick fund transfers into asset opportunities. Secure digital payment methods for fund additions. Multiple secure payment options for fund transfers.
Key Takeaways:

Dashboard Versatility:
 LendBox and LenDenClub excel in offering real-time tracking for investments and repayments, making them user-friendly for detailed portfolio management.
GripInvest and LiquiLoans cater more to structured or automated investment tracking but lack granular control for individual investments.

Manual Lending Advantage:
LendBox stands out as the only platform offering manual lending, allowing users to choose borrowers directly. This feature is absent in GripInvest, LiquiLoans, and LenDenClub, which focus on automated or structured plans.

Report Generation and XIRR Calculation:
All platforms provide XIRR report tools, but LendBox and LenDenClub offer detailed insights, making them more appealing for advanced investors seeking deeper analytics.

Wallet Integration:
Wallet functionality is consistent across platforms, with LendBox and LenDenClub providing seamless fund transfers and withdrawals.

Fund Addition Options:
All competitors support secure and diverse payment methods, but LendBox offers the most extensive options, including UPI, net banking, and cards.

Focus Areas:
LendBox caters to active, hands-on investors with its manual lending and granular analytics.
GripInvest and LiquiLoans target passive investors who prefer automated processes and alternative asset investments.
LenDenClub strikes a balance with automation while offering robust reporting tools.

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Information Architecture

Wireframe

Final UI -  

Usecase Loan Offer

Final UI -  

Usecase Loan Offer

Final UI -  

Usecase Loan Offer

Final UI -  

Usecase Loan Offer