user cntred design process

I research comparative markets and competitors, interview stakeholders and users to understand business goals and user-needs.!


Choosing the most suitable site-structure, navigation and nomenclature. The user must always know where he is and where he can go!


When the budget allows, defining the target audience with personas and scenarios is essential to determine key features and design flow.!


Whether it's low-fidelity paper or high-fidelity interactive prototypes created with sketch or Balsamic, wireframes are the best way to materialize the client vision and our solution!


For testing with users and illustrating our vision to stakeholders, interactive prototypes are a wonderful tool. They simulate the behaviour of the end product!


Testing is the best way to validate conclusions and ensure that the design provides a real solution to the user's goals. We conduct user-testing as often as possible throughout the product's lifecycle!

For every product, main priority is understanding user's need. This enables in documenting product requirements and proposing task to the relevant team members and/or stakeholders with mutual understanding. For in-depth analysis, both formal or informal research of the users is conducted based on their specific needs/pain-points, habits and goals

Depending on the specific product, these steps may be high level and quickly performed, or they may include greater details. Once the research is complete and user requirements identified, then I propel the team to execute the phases from wire-framing to final design implementation during which I specifically make sure that user feedback is incorporated in every step of the way

After the finalization of user experience and design, I would prioritize the product development and make all design elements, documentations, design-board and UI-UX assets available for developers.
Once the product is ready for soft-launch, I invite all the users involved in the journey of building this product and take their feedback to evaluate usability and to gather intel for any further improvements needed prior the product launch.


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